Graphic design
Design for paper: menus, flyers, posters and other print. Ready for the printer, in your brand line.
Print is design you can hold. A menu that can take a kitchen, a flyer that works in one glance, a poster still readable at three metres, and a next run that still belongs with the first.
We start with the paper and the distance. A menu is read up close, often in less light, and must still be the same card a season later when you add a dish. A flyer gets one look. A poster must give up a sentence at three metres. What pops on a screen and dies on uncoated paper, we do not send to the printer.
Trim, bleed and colour profile belong in the file. Text in the cut, a hairline the press cannot hold, a photo with too little resolution: we remove that before the run. You may choose your own printer. We deliver what they ask for and check a proof if you send one.
If you already have a logo and colours, we work in those, so this piece does not become a second brand. If you do not, we start narrower: enough style for this card or poster, without selling a full identity straight away. If you want more afterwards, branding can follow. We say that when the brief grows beyond one sheet.
Print comes back. A new card, a second poster, a flyer for the next event. We keep the line so those pieces belong together, instead of a loose design each time that happened to look good on that day's screen.
Waar het op neerkomt
Readable on paper
Distance, light, fold. Not only how it looks on a screen.
Print-ready
Crop marks, bleed, the colour profile the printer needs.
In your line
If there is a brand, print follows it. If not, we make a durable base.
Graphic design
Why print cannot stay with AI long term
A generator designs for a screen. Print lives on paper: trim, ink, fold, and a reading distance a prompt does not know. The first image can look sharp. On the card in the venue, or on a poster in the hall, it often falls flat.
In many cases it looks cheap. Letters too thin, fake paper texture, colours the press cannot mix, and a layout the next menu cannot repeat. Every new prompt is a different piece. After a few runs it looks like the venue has no fixed style.
Our craft is the file the printer can run, and the line the next card still follows. Long term that is the difference between one pretty image and print that still belongs with you.
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Tap what applies. We reply personally, within 2 business days.