Graphic design
Logo
A logo that still works small, prints in one colour, and does not fall apart on a sign.
A logo is a mark you recognise without reading the name, or a wordmark that stays sharp at every size. We make it so it still works in five years: on a facade, a stamp, a favicon and an invoice.
We sketch directions first, usually more than one, so you have a choice instead of a single image to approve. You choose a track. We work it out in form and, if the mark needs colour, in colour. Along the way we test it small, in black and white, on a stamp and on a screen. What looks good large and clogs up small goes back to the sketch.
You get files you can still use afterwards. Vector for the printer and for a sign, a one-colour version for stamp and screen print, exports for web and favicon. Not a single png where the next job gets stuck because nobody can adjust the mark.
A wordmark fits when the name itself is the mark and must stay sharp at every size. A symbol fits when you want to be recognised without the letters, on a label or a sleeve. We say which of the two fits the name and the field, before we work out a form you cannot use later.
A logo is not a full brand identity. If you also want colours, cards and rules for how the mark sits beside text, branding belongs with it. We say that at the start, so the brief is right and you do not get a mark the rest of the brand still has to be invented around.
Waar het op neerkomt
Small and large
It must be the same mark on a favicon and on a facade.
One colour
Pool, stamp, sign. Not only the version with a gradient.
Real files
Vector and exports a printer and a site can use.
Graphic design
Why a logo cannot stay with AI long term
A generated logo often shares the same tricks: a gradient, extra detail, a symbol that looks like an icon from a library. On a mockup it looks finished. Long term, when it must sit on an invoice, a facade and a favicon, it looks like what thousands of others had generated too.
In many cases it looks cheap once you take it off the screen. Detail disappears small, the colour cannot be stamped, and there is no vector. Then you still pay someone to redraw the mark, or you keep using an image that is less yours every year.
Our craft is stripping until the mark remains, and delivering the files you can still print in five years. A prompt does not deliver that line, even when the first version looks polished.
Logo
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