
Component
Branding
A brand identity that stays the same on card, site, social and door. Colours, typography and rules for use.
We look first at where the brand appears: a card, a site, a door, an event, an invoice. Then colours, typefaces and how the logo sits beside text, with a short guide so a colleague or printer does not accidentally wreck the style later. Sharpening an existing line is possible too. Not everything needs redoing when the core is right and only the edges rattle.
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