Discoverability
Articles
Articles and landing pages on topics you want to be found for. Written to be read, not to stuff a keyword.
An article is a page with a question in it. Someone searches how something works, what it costs to start, or what the difference is between two approaches. We write that piece so it fits your work.
We choose topics together. Not twenty blogs because a calendar asks for it, but the pieces that carry a service or a frequent question. Each piece gets its own URL, a clear heading and a place on the site.
The tone is yours: short where possible, precise where it must be. We interview you when the knowledge sits with you, or we write from what we already know of the field and let you read it back.
Publishing can be on your site, in a news section, or as depth under a service. Then we link from pages that already get visits, so the new piece does not hang loose.
Waar het op neerkomt
One question per piece
A reader must know after the first paragraph whether this answers what they searched for.
From your work
Not a general encyclopedia. Examples and limits that belong to your practice.
Linked to the site
Articles point to services, and services to the pieces that explain them.
Other components
Same discipline, different cut
SEO
Technical setup, structure and copy so search engines understand what you do.
AI discoverability
Pages built so AI answers can use you as a source.
Accessibility
A site more people can use. In the field this is also called accessibility.
Articles
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Tap what applies. We reply personally, within 2 business days.