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SEO in Google, an article, an AI answer and accessibility

Discoverability

SEO, articles, AI & accessibility

Technical setup, structure and copy so people and AI answers can find you, and so the site is usable for more people. Local and nationwide.

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Discoverability is not a trick afterwards. It is how the site is built, what pages are called, and whether the copy says what you really do. That applies to search engines and to AI assembling an answer. We set that up for local businesses and nationwide brands alike.

Search engines read structure: titles, headings, internal links, speed, and whether a page has one clear topic. AI answers read the same, plus whether the page clearly answers a question and whether the source is clear. We look first at what is already there. Then at the questions that matter: the service, the place, the problem someone types or asks an AI.

We do not promise first place or a mention in an AI answer. We promise a site that honestly explains what you do, is technically readable, and has pages that match real questions. Local means your region. Nationwide means topics you also want to be found on outside the city.

Articles belong when a topic needs more explanation than one service page. No filler text. Pieces that help a visitor further, and that a search engine or AI can use as a source.

Waar het op neerkomt

  • Question first

    We start with what people search for, not a keyword list nobody types.

  • Tech and copy

    Structure, speed and copy belong together. Turning on a plugin alone is not SEO.

  • Local and nationwide

    Your region where your business sits. Nationwide pages where the work asks for it.

Four parts of discoverability

Each component below is its own piece of work.

SEO is the base: tech and structure. Articles fill in where a topic deserves its own page. AI discoverability makes those pages citable. Accessibility ensures more people can use the site.

SEOArticlesAI discoverabilityAccessibility
The Google search page

Component

SEO

We make your site readable for search engines: titles, headings, internal links, speed and pages that explain one topic well, locally and nationwide.

We start with the pages already there and the questions customers really type, locally in your region or nationwide if that is your work. Then hierarchy, internal links, a sitemap and copy that says in the first paragraph what you do. We do not promise a position in Google. We do promise a site that shows search engines and visitors the same story.

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A hand writing with a pen

Component

Articles

Articles and landing pages on topics you want to be found for. Written to be read, not to stuff a keyword.

We choose together the questions that deserve their own page, not a blog calendar that must stay full. Each piece gets a URL, a clear heading and a place among your services, so it does not hang loose. The tone is yours. We write from a conversation or from the field, and you read before it goes live.

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An AI answer with sources

Component

AI discoverability

We make pages that clearly answer a question, with a clear source. So AI systems can mention your work, without us promising a mention.

An AI answer gets little from a vague homepage. It gets something from a page that answers one question, says at the top who you are and where you work, and then gives the facts. We keep the URL stable, the text readable outside scripts, and set structured data only for what is also on the page. Whether ChatGPT or Google mentions you, we do not decide.

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A group of people together

Component

Accessibility

Accessibility means the site can be used with keyboard, screen reader, larger text and enough contrast. We test against WCAG guidelines and fix what gets in the way.

We look at contrast, keyboard use, form labels and headings a screen reader can follow. In new work this sits in the build. On an existing site we first check home, contact and the form where someone must act, and remove barriers that stop people. We do not deliver an official seal. We do deliver the adjustments and a list of what we tested.

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SEO, articles, AI & accessibility

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